If you are looking to create an effective anti-ageing focused skincare routine you need to have a sound understanding of the best active ingredients to look out for.
While many skincare products promise the world, they simply can’t deliver if they’re not using proven anti-ageing ingredients. You also have to consider the concentration. Retinol, for example, is a brilliant anti-ager. But if your fancy new gold-capped serum only contains a teeny smidge of it, it’s not going to make a difference.
This is why it’s always a good idea to purchase trusted medical-grade brands such as those you’ll find in our Online Skin Store. Not only will they contain the ingredients you want, they’ll be concentrated enough to deliver great results.
Read more in this month's online skin store newsletter: The truth about Active Ingredients